Cabo Essence’ is the shared vision of Ivan and Imelda Guaderrama, a married couple residing in Los Cabos. Ivan, an artist known for his innovative fusion of art and technology, creates interactive artworks that resonate with love and faith. His iconic pieces, inspired by the beauty of Los Cabos, redefine
immersive art.

The diverse audience at SXSW, composed of tech enthusiasts, business innovators, and marketing specialists, provided the perfect platform to amplify the brand's message globally. To gain maximum exposure amid the energy of SXSW, Los Cabos Tourism strategically positioned itself at the Creative Industries Expo in the Global Pavilion.

An impressive whale sculpture served as the centerpiece and a symbol of the destination's commitment to eco-friendly tourism. This whale captured attendees' attention and invited visitors to leave their mark with positive messages and artwork. To inspire booth visitors, I was present to add the inaugural strokes to the sculpture, integrating my signature style and focus on augmented reality.

The start of 2023 has been remarkable, as I had the pleasure of promoting Los Cabos at the International Tourism Fair (FITUR 2023) in Madrid, Spain, from January 16 to 20. This prestigious event is one of the most significant in the global tourism industry. Los Cabos was represented by 16 companies from the hotel sector, DMC, and service operators, showcasing a wide array of luxury services, wellness, nature, meetings, and adventure. The destination anticipates welcoming around 8,000 European tourists as a result of this participation. At FITUR, I had the opportunity to collaborate with esteemed representatives of our destination, including Rodrigo Esponda, General Director of the Los Cabos Tourism Board (FITURCA); Quirino Ordaz Coppel, Mexico’s Ambassador to Spain; Rosa...

In the world of art, the fusion of color, form, and emotion creates a unique canvas that not only decorates a space but also enriches the soul. Ivan Guaderrama’s latest masterpiece, "Harmony in Hearts," is a testament to this fusion, embodying the essence of love through a striking metal sculpture. Just as a musician composes a melody, an artist blends colors and shapes to convey emotion. Ivan Guaderrama’s "Harmony in Hearts" is an enchanting artwork that orchestrates the universal theme of love. This piece features two prominent hearts painted in a spectrum of vivid colors—from fiery oranges to deep blues—that blend harmoniously, much like a well-composed symphony.   The sculpture is not just a visual treat; its depth is enhanced...

  I hope this message finds you in great spirits and full of inspiration!I am excited to share with you a recent adventure that has been absolutely enchanting. I had the wonderful opportunity to exhibit my Interactive Art at the prestigious event at @thecapehotel in the beautiful setting of Cabo, Mexico. 🌅 A BLEND OF ART, TECHNOLOGY, AND INTERNATIONAL TALENTTaking part in #SwitchingGearsCabos was like a dream come true. The event gathered highly skilled individuals from various fields around the globe, fostering a hub of creativity and innovation. My aim was clear yet bold: to merge technology with art to ignite wonder, captivate hearts, and transform the way we appreciate art. THE IMPACT: ABOVE AND BEYONDThe outcome? Simply staggering! It...

Residing in the radiant oasis of Los Cabos, Baja California Sur, Mexico, I share a vibrant life with my wonderful wife, Imelda, and our three captivating Chihuahuas. These furry companions not only bring love and joy into our home but also spark my creativity, leading to a distinctive and stunning series of dog paintings. Our pets are more than just animals; they are family. This profound connection inspired my artwork, where every stroke captures the affection and admiration we have for our dogs. In each portrait, one can almost sense the softness of their fur and the warmth of their affectionate stares. The essence of my new Pet Paradise collection goes beyond celebrating dogs—it honors the deep bond we share...

Welcome to my Smiling Jesus Paintings collection. I firmly believe in the transformative power of art to bridge our faith and spirituality in profound ways. Each artwork in this series showcases a gentle, warm smile from Jesus, emanating love and positivity. As a Mexican Christian artist, my conviction is that art can profoundly connect us to our spiritual beliefs. This collection presents a variety of paintings, each portraying Jesus with a compassionate smile that spreads warmth and positive energy. Inspired by my personal relationship with God, I see each piece as a reflection of His infinite love and mercy. Displaying one of my Smiling Jesus Paintings in your home invites these uplifting qualities into your space, enhancing it visually and...

Today, I'd like to share how I came up with the concept for the Interactive Piano, a fusion of my passions for music and painting. During my high school years, I took piano lessons and developed a love for both music and painting. This dual interest sparked my artistic passion. When I opened my first gallery in my hometown of Chihuahua, I drew on this background to bring to life the idea of merging these two forms of art. Now, this innovative creation can be experienced at the San José del Cabo gallery. Creating this kind of art requires significant time and dedication, which is why only a few pieces have been crafted using this technique.The artwork incorporates electronic circuits,...