The diverse audience at SXSW, composed of tech enthusiasts, business innovators, and marketing specialists, provided the perfect platform to amplify the brand's message globally. To gain maximum exposure amid the energy of SXSW, Los Cabos Tourism strategically positioned itself at the Creative Industries Expo in the Global Pavilion.

An impressive whale sculpture served as the centerpiece and a symbol of the destination's commitment to eco-friendly tourism. This whale captured attendees' attention and invited visitors to leave their mark with positive messages and artwork. To inspire booth visitors, I was present to add the inaugural strokes to the sculpture, integrating my signature style and focus on augmented reality.